BINUS
International is thrilled to honor the recent victory of one of its alums,
Chanreaksmey Loy, who has achieved the prestigious title of Miss Cambodia 2024.
This win exemplifies BINUS International’s mission of empowering graduates to
carry forward its values of fostering talent and building a brighter future for
their communities and nations.
Loy’s
victory has propelled her onto the global stage. She proudly represented
Cambodia at the Miss International 2024 competition in Tokyo, Japan, bringing
her unique cultural perspective and advocacy for Southeast Asian culture to an
international audience.
A
2022 BINUS International Fashion Design program graduate, Loy initially joined
the university through a dual degree program in partnership with Northumbria
University. Despite her short, six-month tenure at BINUS, Loy maximized her
experience by gaining invaluable knowledge and forging connections that she
attributes to her professional and personal growth.
Multilingual
and globally minded, Loy is proficient in Khmer, English, Mandarin, and
Indonesian, which enabled her to thrive in diverse environments and deepened
her appreciation for Indonesian culture, particularly within fashion.
Loy’s
passion for cross-cultural fashion led her and fellow students Shafa Praditya
and Jennifer to establish the fashion brand CAHYA. The trio debuted their
collection at Paris Fashion Week in 2022, presenting an innovative fusion of
Indonesian and Khmer cultural elements.
Their
showcase at the iconic Westin Paris Vendome captivated notable fashion industry
figures, drawing attention to the beauty and sophistication of Southeast Asian
heritage through modern design. This event was a highlight in Loy’s career and
a testament to her commitment to representing Southeast Asian culture on the
world stage.
Loy’s
dedication to fashion and culture didn’t stop at Paris Fashion Week. As a
passionate advocate for traditional heritage in contemporary contexts, she took
on an internship with SOE Jakarta, a prominent Indonesian fashion brand known
for integrating traditional motifs with modern flair.
Her
role as an intern assistant designer allowed her to deepen her understanding of
the fashion industry while working with a brand that shared her vision of
cultural fusion. Loy further expanded her skill set and cultural outreach
through her freelance TikTok Talent Consultant role with the ASEAN Foundation,
where she used social media to spotlight cultural diversity and promote
positive regional representation.
Following
graduation, Loy continued her professional journey as a full-time marketing
executive for Zando Group in Phnom Penh, Cambodia. Despite a demanding
schedule, she remained committed to personal growth and community outreach,
using her social media platforms to share insights into mental health and
cultural pride. This dedication to self-improvement and cultural awareness
fueled her motivation to participate in the Miss Cambodia 2024 competition,
ultimately leading to her victory and her role as a representative of her home
nation, Cambodia, on a global stage.
Reflecting
on her journey in the Miss Cambodia and Miss International 2024 competition,
Loy credits BINUS International’s robust support system and educational
opportunities for shaping her career.
She
particularly values the friendships and connections she made through the
student exchange program, which provided her with a supportive network that has
continued to enrich her life and work. The faculty at BINUS International also
played a significant role in her development, offering insightful guidance and
constructive feedback that she carries with her in her professional endeavors.
In
Loy’s words, “BINUS International provided me with not only knowledge but also
a supportive environment where I felt encouraged to pursue my goals and share
my culture with the world.” As she looks to the future, Loy is determined to
continue showcasing Southeast Asian culture on global platforms, illustrating
that tradition and modernity coexist beautifully in fashion.
BINUS
International takes immense pride in its alums, who consistently demonstrate
excellence, innovation, and a commitment to positive change. Loy’s achievements
exemplify its vision for graduates who contribute to society by doing what they
love.
Her
triumph as Miss Cambodia 2024 and her participation in Miss International
reflect her dedication to promoting cultural awareness and appreciation. BINUS
International remains committed to empowering students like Loy to pursue their
dreams, contribute meaningfully to their communities, and inspire others.
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